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Tailgating Research

Results from the first Tailgating Institute research study. From a study of the tailgating habits of over 20,000 Tailgaters in 25 cities across America.

How old is the average Tailgater?

4% are between 12-20
60% are between the ages of 25-44
9% are over 55 years old.


Who Tailgates more, men or women?

79% are men
18% are female


What is the last level of education completed?

23% have a high school diploma
have a college degree
14% have graduate degrees.


How many times a year do they Tailgate?

46% Tailgate 6-10 times a season
21 Tailgate 11-15 times
8% Tailgate at more than 16 games in a season.


Who does the shopping?

44% of Tailgate food is bought by both the husband and wife
27% by just the husband
21% leave the shopping to someone else.


How much do they spend?

42% of our Tailgaters spend over $500 a season on food and supplies
31% spend between $200-$500.


How long does it take to get to the game?

49% travel less than one hour to the stadium
15% travel between 2-4 hours
8% travel more than 4 hours.


How early do they get there?

9% set-up 1-2 house prior
51% set-up 3-4 hours before the game
39% set-up more than 5 hours before kick-off.


Are they really cooking in the Parking Lot?

95% of our Tailgaters prepare their food at the stadium
5% bring fast food or prepared food to the stadium


What are they cooking on?

39% use a grill to cook
1% use a smoker
1% use a stove
59% Use a combination of grills, stoves, and smokers to cook

Based on their responses here is the make-up of a "typical tailgater"...

  • College educated male
  • Between the ages of 35 and 44
  • Spends over $500 a year on tailgating food
  • Attends and/or hosts 6-10 Tailgate Parties each season.
  • Uses separate coolers for food and beverages.
  • Travels less than one hour to get to the game
  • Tailgate party begins 3-4 hours before kickoff